Inquiring and Analyzing

1.     Companies use brochures, cards and magazines as a format of advertising.

You may often find brochures outside of your house, or apartment of different brands. Yes you will probably throw them but you will still glance at them. This glance is what could possibly benefits a company, if what you see interests you, you will most likely contact them or keep the brochure for future use

An example of a brochure

2.     The design and layout of the brochures are usually very bold, they want to try to catch your attention. The biggest thing you will see will probably be the title of the restaurant or company. As you open the brochure you will see their specialties and menu, if it is a restaurant, otherwise what job the company specializes in.

Number 2.

1.     Basketball Shoes

2.     Tennis Rackets

3.     Cricket bats

4.     Basketballs

Example of a business card

5.     Shuttle Rackets

·      They would like more durable things

·      Less maintenance

·      Easily replaceable

·      Inexpensive

·      Accessible

I believe realistically, I would find appropriate to do basketball shoes, as in todays market basketball shoes are very expensive ranging from the lowest of 600Dhs to 1500Dhs. Maybe there are passionate players who cant afford those. So I am making a basketball shoe that will have the capability to have replaceable parts, which would result in not having to buy new shoes only if a certain part has been scuffed or spoiled, you would simply be able to replace them.  Also basketball shoes can be a real headache to take off and put on, so along with my replaceable parts, you also are able to put on and take of your shoes more easily.

Basketball shoes in this day and age are getting way to expensive to buy for the common man, basketball shoes are not easy to maintain as they get scuffed , ripped or even torn in the intense game of basketball. The problem is also that they are difficult to put on and take of quickly, all thanks to that snug fit big brands want.  My target audience will be kids with not that much of high budgets and people with a passion for playing ball, but can’t afford the right gear.  My shoe will be easy to take off, thanks to the detachable parts, my shoe will last longer thanks to the replacement parts available last but not least my shoe will be priced very economically. I strongly stand by my product as i believe this shoe will open a new door in the ever growing world of basketball. 

Design Brief:

(Why/what/where/who and how).

Why? : Because basketball shoes are expensive and hard to take of and put on

What? : A basketball show with replaceable components

Who? : Kids with not a massive budget and passionate players who cant afford the right gear.

How? : By using a contactless magnetic sensor, and a locking mechanism.